Guided by experience, data, and intuition
MDC is a strategic marketing and communications firm focused on ensuring that businesses, government entities, and non-profit organizations thrive. Led by Michelle D. Connley-Gore, a marketing expert with 17 years of experience in the areas of marketing strategy, communications planning, brand identity, advertising, graphic design process management, ethnic-targeted marketing, community relations, and event design & management.
Michelle earned her chops at global ad agency Leo Burnett Worldwide in Chicago on the U.S. Army national advertising business. Michelle then went on to hone her skills at national agency, Carol H. Williams Advertising, working on the General Motors, Procter & Gamble, and Coca-Cola accounts. Working in the areas of account management and event management, and having a heavy hand in TV & print production, media planning, public relations strategy, and new business pursuits, Michelle has the business acumen and truly understands the creative process from start to finish.
Following her advertising career, Michelle decided to pursue her passion for supporting underserved communities of color by taking a national brand management role at the KIPP Foundation, working in both their Chicago and San Francisco offices. As the Senior Marketing Communications Manager at KIPP, she led the work in creating KIPP's brand guidelines, national messaging, annual Report Card, affiliate branding and collateral materials, and collaborated across KIPP's 30+ regions to provide guidance and tools to hundreds of staff who now serve 80,000 students nationwide.
Michelle holds both Bachelor of Science and Master of Science degrees in Advertising from the University of Illinois at Urbana-Champaign. She has also participated in Columbia Business School's Executive Education program "Developing Leaders for Nonprofit Professionals." To learn more about Michelle's resume and references, see her LinkedIn profile.
MDC takes a personal interest in each of our clients' brands. We approach each client's work with a clean slate, understanding that each client and every project is different. We aim to deeply understand our clients' needs and goals as well as their target audiences. We work at the pace that is comfortable for each client. We use information from our clients, market data and insights, as well as our experience to guide us in our recommendations and execution strategies. Ultimately, we aim for every client to be satisfied and successful in meeting their goals.
IN THE NEWS
Click here to read an article from the Charlotte Mecklenburg Black Chamber of Commerce spotlighting MDC as a growing local business.
ADDING VALUE THROUGH KNOWLEDGE AND INSIGHT
Our services include, but are not limited to, the following:
Marketing & Brand Strategy
Logo, brand narrative & brand identity development
Brand identity workshops for teams
Strategic marketing & communications planning
Brand audits to review an entire communications portfolio
Copywriting & Message Platform Development
Copywriting and editing for ads, one-pagers, brochures, annual reports, websites, etc.
Messaging platform & guide creation
Artwork for print, digital, packaging, event signage, media kits, and more
Video Development & Production Management
Management of video creation process from start to finish (conception of storyboards, production, editing)
Print Collateral Development
Annual reports, brochures, one-pagers, posters, banners, and other print materials
Social Media Planning
Creation of a social media strategy along with art & copy creative recommendations
Community Relations Strategy
Creating awareness around community partnerships, initiatives, and programs; includes development of media kits
Event Design & Execution
Conception, planning, and execution of corporate and non-profit events
Casting (for advertising creative)
Selection of talent for TV, radio, print or digital advertising
STRATEGY BEFORE TACTICS
It's important that we begin each of our clients' projects with a strategic conversation. An executional tactic only works if there is a strategy behind it that links to achieving business goals. Here is a list of our clients, for whom we do strategic and executional work.
mecklenburg county abc board 2017 annual report
KIPP Philadelphia Public Schools re-branding
read charlotte 2017 annual report
Read charlotte 2016 annual report
YOUniversity Drive Website
MECKLENBURG COUNTY ABC BOARD in-store POSTER
Previous Client Experience
Prior to starting MDC Marketing Group, owner Michelle Connley-Gore worked on brand strategy, advertising and events for the following brands (both agency and client-side):
WE’RE JUST A RING OR A CLICK AWAY
Wondering if we are the right fit or if we can be of service to you? Please reach out to inquire about our services and rates by completing the form below.